I read this article this morning and thought this was a useful guide for anyone that manages a brand. I know many OPM's and Affiliates have Facebook pages and/or forums that they oversee. If you are like me, you have come across a few of these types of "fans" over the years. Some good common-sense tips in here. I will link to the article. I am not affiliated with this company or newsletter in anyway at all, I just thought it was helpful and sorta-comical as I am sure we have all seen these types of folks over the years.
A brand's guide to handling social media jerks
Here is the intro paragraph you can peruse to see if you would be interested in reading the whole thing:
Quote
There are plenty of social media jerks out there. They are trolling the landscape to stir up conversations and turn the focus from positive to negative, and all to be in the spotlight. You know these people in the real world too, but in the social media world, there is a much bigger barrier between them, you, and the conflict in the middle. This allows them to feel protected, just like the "road rager" in the Suburban.
So, what types of people are social media jerks and how should a brand handle them? Here are the top five types and how to steer them in the right direction.
So, what types of people are social media jerks and how should a brand handle them? Here are the top five types and how to steer them in the right direction.
I am not sure how to copy the whole article here to save anyone from clicking though, as the article has a number of images they use as examples.
Hope you find it useful!
Chris
